Mission + Vision


Fueled by faith, fire, and fight, we are on a mission to serve those who serve us through awareness, advocacy, and support. 

  • Faith in coming together as neighbors to care for those who care for us. 
  • Fire to tirelessly advocate for and act on the needs of those who serve us. 
  • Fight to never waiver nor cease until each and every service member feels surrounded and supported by their community.

The foundation of our mission is providing quality lifestyle apparel and accessories that allow you to wear your support on your sleeve with a portion of the proceeds invested back into Lowcountry organizations and nonprofits dedicated to supporting our veterans, active-duty members, first responders, and their families.

As relationships grow with our neighbors and colleagues, RJ’s Mission will drive and direct volunteer, collaboration, and contribution opportunities through our dynamic local network.

Our vision is clear – empower each and every member of our community to connect with, contribute and care for all of Charleston’s service members and beyond.

Learn more about how you can give back today.